CityFood
A food ordering application to ease the delivery of the food and drinks (on-the-go) across eateries for metropolitan residents of Enugu state, Nigeria. These residents can easily order food or drinks from their favourite restaurants or eateries without hassle.
General Overview
CityFood is a food delivery app that helps people order from their favourite restaurants in Enugu CIty, Nigeria. As the name implies, the food is definitely for the city. The app aims to solve the challenges people face while trying to get food to eat.
CityFood is a food delivery and restaurant starup using the principles and tools in tech to sustain food distribution systems and attain the Sustainable Development Goal (SDG) 2, which is “Zero Hunger”.
Problem Statement
Food is a basic necessity for everyone. However, people find themselves in situations where they are either too lazy to prepare a meal, busy with work, school, etc. that they have to eat food from restaurants and food vendors. The problems they face include: no time to cook, the queue at the restaurant is long, mixed up orders and delayed orders.
Goals & Objectives
- To design a solution that will eradicate the challenges of ordering food.
- To design a user-friendly application that encourages online ordering.
- To build a platform where people could easy locate new restaurants in the city.
- To design an app that can easily show users the menu of a restaurant at glance.
Targeted Audience
Bika targets the following: 9-5 workers in the city, laborers, undergraduates in the city’s university and food businesses.
Research Method
The user must be at the center of all development decisions in the user-centered design process. I was able to learn more about users' needs and desires, as well as their backgrounds, by conducting user interviews, which would help me create a positive user experience.
I was able to conduct user research interviews, a market survey, and product requirements research with my team as a result of the first two.
Design Process
User Research
The user research aims to better understand users' online food ordering habits, needs, thoughts, frustrations, and motivations. 15 people were interviewed using a qualitative research method. The majority were middle-class Enugu residents, with 30% studying in Enugu state, Nigeria. They were between the ages of 18 and 24. Each participant described his or her experience ordering food in Enugu based on the interview.
Empathy Map
After reviewing all of the interviews (a major component of qualitative research), I proceeded to organize notes - as summaries - into an empathy map, in order to investigate different perspectives of the interviewees; what theysay, do, feel and think .
User Personas
I created engaging user personas that fit the right demographics and highlight the users' pain points and goals.
Vanessa Ogbonna
Vanessa is a medical student in University of Nigeria, Enugu Campus. Her studies does give her enough time to cook her favourite meals as much as she would have loved to, so she has to order food from vendors sometimes.
Demographics
Age: 23 years old
Gender: Female
Occupation: Medical Student
School: UNEC
Hometown: Enugu, Nigeria
Pain Points
- Not having enough time to cook.
- Delivery fees are very high.
Goals
- Being able to get food from her favourite restaurant when hungry.
John Chukwudi
John is a successful entrepreneur in Enugu. Due to the nature of his business, he has to eat out most of the time. However, he has not been able to find reliable online food vendor in hus city and he doesn’t always have tine to visit the restaurant.
Demographics
Age: 24 years old
Gender: Male
Occupation: Entrepreneur
Family: Single
Hometown: Lagos, Nigeria
Pain Points
- Poor delivery system
- Delivery getting mixed up
Goals
- Being able to have the liberty to select how his food will be combined
Vanessa Ogbonna
Vanessa is a medical student in University of Nigeria, Enugu Campus. Her studies does give her enough time to cook her favourite meals as much as she would have loved to, so she has to order food from vendors sometimes.
Demographics
Age: 23 years old
Gender: Female
Occupation: Medical Student
School: UNEC
Hometown: Enugu, Nigeria
Pain Points
- Not having enough time to cook.
- Delivery fees are very high.
Goals
- Being able to get food from her favourite restaurant when hungry.
John Chukwudi
John is a successful entrepreneur in Enugu. Due to the nature of his business, he has to eat out most of the time. However, he has not been able to find reliable online food vendor in hus city and he doesn’t always have tine to visit the restaurant.
Demographics
Age: 24 years old
Gender: Male
Occupation: Entrepreneur
Family: Single
Hometown: Lagos, Nigeria
Pain Points
- Poor delivery system
- Delivery getting mixed up
Goals
- Being able to have the liberty to select how his food will be combined
User Flow Map
Assets & Visuals
IFollowing several sessions of research and data collection, I began working on the product's aesthetics. Before switching to Balsamiq for wireframes, I drew some of the concepts as sketches. I used Figma for the final design iteration.
Typography,
Iconography & Colors
Typography, Iconography
& Colors
#F8765A
#1EB36D
FONT FAMILY
Josefin Sans
Regular
Medium
Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz
0123456789
!@#$%^&*()
Hi-Fi Frames
I moved on to my software tool after several iterations on paper. Before deciding on the best iteration to convert to high fidelity, I first design the interaction in low fidelity to test different ideas and iterations.
Home Screen
Home screen is one of the most important screen on the application which displays top restaurants, available meals, side menu, notifications and location search
Restaurant Screen
This screen contains a restaurant profile, location, distance to restaurant, food on menu for that day and quantities available.
Cart Screen
This screen contains the list of food that has been selected from the home page or from a restaurant page. The amount to be paid is also displayed.
Favourites Screen
This screen contains the user’s favourite meals that has been selected from restaurant’s page or home page. It is the same as a wishlist.
Profile Screen
This screen contains everything about the account user - profile picture, card details, phone number, favourite restaurant, delivery address and email address.
Other Screens
Achievements & Learnings
This was a project that I worked with three friends (two developers and a brand designer). We were given the contract to work on a food app for Enugu residents. This contract was awarded by ny lecturer in school.
I learnt how to perform user research better. The project was also an eye-opener for me to develop better on my typography and iconography skills. I also learnt how to manage my team better and also led by example during the product development.